(Kampf der Kicker oder) Kampf der Marken?
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[…] Kampf der Kicker oder Kampf der Marken” an der FH Wien ging es um Sponsoring im Fußball. Andi von kick08.net und ich waren dabei als Manfred Bruhn (Experte der Wirtschaftskommunikation), Rainer Fleckl […]
ja, mit marketing-menschen zu diskutieren, ist selten erhellend…
*hüstel*
anwesende natürlich ausgenommen *hüstel*
wie sagte jens lehmann?
das schöne im fußball – es passieren dinge, mit denen du nie rechnest.
quelle:
http://www.zitate.eu/beruehmte-personen/euro2008/detail/
was bitte ist ambush-marketing??????
und: den bruhn kenn ich ja vom studium, den mochte ja auch eine gewisse reimerth recht gern…
war das am währinger gütel, fhw wien???
genau, währinger gürtel, fhw wien, wieso? ambush marketing ist im prinzip, dass man kein offizieller em-sponsor ist (und dafür somit auch keine millionen zahlt) aber dennoch daraus mittels marketing kapital schlägt, auch trittbrettfahrermarketing genannt. besser und ausführlicher erklärt ist das ganze sicher hier: http://de.wikipedia.org/wiki/Ambush_Marketing
ahahaha… so ist das… ist das so wie guerillamarketing…
danke für die info
und wegen fhw wien – dort war ich schon mal, hätt ja dort auch studieren können…
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